Head of Product Design, Wirecutter
2017 – present
I provide leadership, strategy, and hands-on design to shape the user experience of Wirecutter.com, a New York Times company. I was the company's first product designer, and I built the team from the ground up.
Day to day, I collaborate with product, tech, and editorial to define and execute on our vision for the company. I gather requirements, conduct research, and (on a good day) contribute designs.
I lead the team through a major redesign in 2017. Since then, I've introduced Wirecutter to user research and, with a product partner, A/B testing.
I'm a passionate coach, and I empower product designers through design feedback, guidance, and mentoring. I also recruit for my team, and I started a series of male allies discussions at the company. More broadly, I contribute to design leadership at The Times, writing new cross-team practices and organizing talks in the design community.
I blend journalism and design
By day, I use my background in journalism to bring curiosity and clarity to people's real-world problems. By night, I apply design thinking to my side projects in food writing and education.
Director of User Experience, Blenderbox
2011 – 2017
I managed UX resources for a $3M pipeline, and hired and established a 4-person UX team. In my proudest accomplishment, I introduced product strategy and design as a new capability to the agency, which led to major engagements — when I left in 2017, accounted for more than 30% of annual revenue.
I transformed the agency's practices, introducing elements of Agile into client workflows, and organizing "Front-End Day," a company-wide day of discussions and workshops to improve designer-engineer collaboration and visual polish. I established in-house practices for usability testing, and I created a style guide for our wireframes and open-sourced it.
Day to day, I advised clients on strategy and did the gamut of UX work. I wrote goals and check-ins for direct reports, and mentored mid- and entry-level designers. (I joined the company as a UX designer in 2011 and was promoted to director in 2013.)