Orr Shtuhl

Head of Product Design, Wirecutter

2017 – present

I provide leadership, strategy, and hands-on design to shape the user experience of Wirecutter.com, a New York Times company. I was the company's first product designer, and I built the team from the ground up.

Day to day, I collaborate with product, tech, and editorial to define and execute on our vision for the company. I gather requirements, conduct research, and (on a good day) contribute designs.

I lead the team through a major redesign in 2017. Since then, I've introduced Wirecutter to user research and, with a product partner, A/B testing.

I'm a passionate coach, and I empower product designers through design feedback, guidance, and mentoring. I also recruit for my team, and I started a series of male allies discussions at the company. More broadly, I contribute to design leadership at The Times, writing new cross-team practices and organizing talks in the design community.

I blend journalism and design

By day, I use my background in journalism to bring curiosity and clarity to people's real-world problems. By night, I apply design thinking to my side projects in food writing and education.

Industry recognition

Profiled IN

Fast Company

WRITTEN FOR

A List Apart

Director of User Experience, Blenderbox

2011 – 2017

I managed UX resources for a $3M pipeline, and hired and established a 4-person UX team. In my proudest accomplishment, I introduced product strategy and design as a new capability to the agency, which led to major engagements — when I left in 2017, accounted for more than 30% of annual revenue.

I transformed the agency's practices, introducing elements of Agile into client workflows, and organizing "Front-End Day," a company-wide day of discussions and workshops to improve designer-engineer collaboration and visual polish. I established in-house practices for usability testing, and I created a style guide for our wireframes and open-sourced it.

Day to day, I advised clients on strategy and did the gamut of UX work. I wrote goals and check-ins for direct reports, and mentored mid- and entry-level designers. (I joined the company as a UX designer in 2011 and was promoted to director in 2013.)

Selected Clients

NYC Department of Education

weteachnyc.org

Boston Logan Airport

flylogan.com

Yale Law School

End-to-end student management

Past experience

2008 – 2011 | Web Editor

Woodrow Wilson Center

2007 – 2008 | Arts & Culture Editor

Brijit
Side
Projects

I write and speak about food and drink — I especially love interviewing people.

Lately I've been exploring the intersection of food and identity.

Hosting + speaking

I host and moderate live talks. Past events, at The New York Times and the Brooklyn bookstore Archestratus, include Bianca Bosker and Maira Kalman.

I also founded a beer tours company called The Bestest and teach beverage pairing classes at Murray's Cheese. Once, I created and hosted a live, food-themed variety show called Out For Drinks.

When I lived in Washington, D.C., I ran Saint Bernard, a cocktail speakeasy, out of my actual home.

Get in touch

I’m available for hosting, moderating, and all manner of beer tasting and tours. If you’re interested in putting together an event, just send me an email.

Writing

I’ve published a book with Penguin called An Illustrated Guide to Cocktails. Before that, I was the Washington City Paper's first beer columnist, a column I wrote for 4 years.

My writing has also appeared in The New York Times, The Forward, Gastronomica, Serious Eats, and NPR.

Recent writing

NYT Magazine

Floating + trauma

NYT Food

Thanksgiving + beer

The Forward

Hummus + identity (January 2019)