Staff Product Designer, Feb 2021 – Sep 2021
Product Design Director, Mar 2020 – Feb 2021
Product Design Lead, Feb 2019 – Mar 2020
I was brought on as the first design leader of Publishing, a group of 5 teams that make the publishing tools for our newsroom of 1,600 journalists. Among other responsibilities, I led workflow and tools design for a cross-company initiative to rethink how we create the homepage of the Times, introducing dynamic, multivariate testing at the pace of news.
In 2021, I transitioned to an individual contributor role, which allowed me to lead tooling for the homepage initiative full-time, as a Staff Product Designer.
For two years prior, I served as a people manager as well, hiring, coaching, and managing a team of 5 designers and gaining investment to scale the team to 9. I also founded and gained investment for the company's first design system for internal tools, now known as Ink.
More broadly, I contributed to design leadership at The Times, serving in our mentorship program and DEI squad, and organizing talks in the design community.
By day, I use my background in journalism to bring curiosity and clarity to people's real-world problems. By night, I apply design thinking to my side projects in food writing and education.
I was hired by The New York Times to be Wirecutter's first product designer, following its acquisition in 2016. I built the design team from the ground up, hiring and managing 4 designers, and leading us through a major redesign in 2017. You can still see the core experience of that work on Wirecutter.com today.
Day to day, I provided leadership, strategy, and hands-on design, collaborated with product, tech, and editorial to define and execute on our vision for the company. I gathered requirements, conducted research, and contributed designs as an IC.
In addition, I introduced Wirecutter to user research, co-managed our A/B testing program, and — on one memorable day — sniffed dozens of bacon grease-soaked rags in the name of finding the best laundry detergent.
UX Designer, Oct 2011 – Oct 2013
I managed UX resources for a $3M pipeline, and hired and established a 4-person UX team. In my proudest accomplishment, I introduced product strategy as a new capability to the agency, which led to major engagements — when I left in 2017, it accounted for more than 30% of annual revenue.
I transformed the agency's practices, introducing elements of Agile into client workflows, and organizing “Front-End Day,” a company-wide day of discussions and workshops to improve designer-engineer collaboration and visual polish. I established our practices for usability testing, and I created a style guide for our wireframes and open-sourced it.
Looking back, I'm grateful for the opportunities I had to build solve complex problems for our clients, which included venerable nonprofits, educational institutions, and the government of the City of New York.